Social Media and the Pet Industry
Social Media, social media, social media! What the heck IS social media?
While this may seem like a reasonably easy question to answer on a personal basis, when you apply it to your pet business, is it so easy to answer?
Having a Facebook business page for your pet business is a lot different than having a personal Facebook profile.
First, it is actually 2 different types of accounts. Any business has a ‘page’ instead of a ‘profile’ as you would have on an individual basis.
Using social media as a marketing tool for your pet business can be a big boost to your bottom line!
Having the chance to engage with your followers/potential customers daily can be a tremendous advantage… because that is the focus of social media.
Engaging online with your customers (or followers) personally was practically unheard of 12–15 years ago. Those of us who might have been a little slow on the uptake to the ‘new-fangled’ idea of social media is now waking up to the reality of its necessity.
People looking for information on a product or service used to go to the providing company’s website for information… maybe a friend mentioned a training product that was useful to them, or a relative said how great their local groomer was.
A quick look at the website would give you all the information you were looking for.
So many customers are spending great chunks of their spare time on social media… expecting to find the information they once looked to the company website to provide.
Since businesses want to be where their customers are, droves of all kinds of businesses turn to social media as their main marketing tool.
According to Social Media Today,
“Customers spend 20%-40% more money on companies who engage with them on social media.”
This is because businesses of all kinds, especially pet industry businesses, can invite their readers to engage in conversation.
Since social media content is created solely by your pet business’ readers and followers, this is a sensational opportunity to be able to tune in to what they truly want and need for their pets and how your business can provide it.
Social media is also a good way to increase customer loyalty… this is especially beneficial to pet care businesses that are local to a community, which most pet industry businesses are!
Using a reward card or points system based on social media engagement on your pet business’ Facebook, Instagram or Twitter accounts is a brilliant way to invite your readers and attract attention to your company’s unique products and services.
If you are looking to boost sales and bring more attention to your pet industry business, start paying more attention to your social media accounts. Even for a few minutes a day, the conversations you’ll contribute to will be eye-opening!