Jan 15, 2021
3 Tips to Improve your Pet Industry Website
A few weeks ago, I was on a website for some new software for my grooming shop I had recently heard about. This software was supposed to be great for allowing clients to schedule their own appointments within the grooming shop boundaries.
I had to take a look…
I found a website with confusing web copy, misspelled words, and sentences with incorrect punctuation! (Record scratch) …Whaaat?
Even if you don’t know the 1st thing about websites, you know being able to read your website’s message smoothly and easily is a top priority.
And what makes a website easily readable, you ask? These 3 tips here…
· Short sentences
· Proper punctuation
· Correctly spelled words
This may seem obvious, but it happens all the time. Wording on websites that is inconsistent, too lengthy, or downright confusing is a death knell to the reader.
A reader, or prospect, is on a website to find out information. Still, if the information is too difficult to absorb, that prospect will quickly lose interest and click away… which is a potential customer's loss.
And… potential income for you.
Let’s start with the 1st tip…
· Short sentences –
Short, easy-to-read, and precisely worded sentences are the cornerstones of great copy. They are effortlessly consumed by the reader (i.e., your potential customer) and will instantly address the issues your reader is there to find out about.
On to the 2nd tip…
· Proper punctuation –
As great as short sentences maybe, if they are not properly punctuated, the entire tone and meaning of the sentence can be lost. A long, run-on sentence can be so much clearer when shortened into 2 or 3 sentences using simply a period.
When a comma is improperly placed, the whole tone and flow of the sentence is gone… the prospect has to go back and re-read the words they just read… this isn't very clear and too much work. They will lose interest in a flash and click away.
And finally, the 3rd tip…
· Correctly spelled words –
When people read anything… like a road sign, a menu, a magazine article, a newspaper… they expect every word they are reading to be spelled correctly. How often do you come across words in something you’re reading that’s spelled incorrectly and totally distracts you from what you are reading? Every time, right?
This is the last thing you want to happen when a potential customer is on your website. You want them concentrating on all the great information about your products or services, not focusing on a misspelled word, and wondering what else about your company is not up to speed.
All of these tips can be quickly and easily implemented by doing a proofread of your website wording.
In no time at all, you’ll have peace of mind that your website is up-to-date and mistake-free!
