3 Reasons to do a Podcast Interview… that is if you’re lucky enough to be invited
Podcasts have exploded in popularity!
You hardly heard of them 4 or 5 years ago, and now, podcasts are becoming the norm.
The many great things about podcasts are:
You know exactly what the subject is before you listen.
You know who is being interviewed before you listen.
You know the length of time the podcast is so you can budget the time you need to listen.
Podcasts are a great thing to listen to when you’re working out, doing everyday chores, and are a wonderful alternative to the TV.
But… what if you got the opportunity to be on a podcast yourself?
I recently had the opportunity to be interviewed for a podcast for the 2nd time about running a small business in the Pet Industry. (The 1st podcast I did was about entrepreneurial women in the Pet Industry.)
There are 3 great reasons to do a podcast interview if you’re lucky enough to be asked and they are:
You’re able to speak about yourself and what you do in a ‘non-sales-y’ way.
You’re able to take the time to explain what you do, how you do it, and why you love it.
You’re able to reach a whole bunch of people who may be unfamiliar with you and what you do.
Since most podcasts are at least 20 to 30 minutes long (on average), being able to have the time to introduce yourself and explain what you do allows you to come across in a ‘non-sales-y’ way… even if you are promoting a product or service.
Because I was able to share how I got started in the Pet Industry and all the different experiences I’d encountered in my small business (good and problematic), talking about how you worked out a common problem in your industry helps give the impression you’re an ‘expert’ in your field or a trusted advisor.
Not only are you able to introduce yourself properly and are able to talk about how you’ve solved some common problems in your business that can be helpful to other people listening to the podcast, but you can also express why you went into your business and why you love it.
This helps people listening to the podcast connect to what you are saying because it relates to them and hopefully, will be helpful to them too.
Speaking of people listening to the podcast, the value of the information the podcast interview is providing to them should be the first and foremost reason for the podcast itself.
We all want to learn something new and beneficial to our lives, families, and businesses and podcasts are a perfect way to accomplish that.
If you ever get a chance to be interviewed for a podcast, jump on it! The benefits for you, the interviewer, and the listening audience can be an advantage to everyone.
